rticle 1: South Africa Liquor Industry Report 2021: Focusing on Manufacturing, Wholesale and Retail Since the onset of the pandemic in March 2020, South Africa's liquor industry has been subjected to four liquor bans and several periods in which liquor trading was restricted by the government. It is estimated that the bans and trading restrictions cost the industry over R45bn from March 2020 to July 2021. Total local liquor consumption (including Botswana, Lesotho, Namibia and Eswatini) decreased by 18% in 2020. The pandemic has also accelerated growth in no-alcohol and low-alcohol beverages and led to an increase in eCommerce sales. Article 2: Booze bans shut down SA’s first black woman brewer. Now her beer is being made in Europe. When liquor bans forced Apiwe Nxusani-Mawela’s brewery to close, she knew it was not the end for her. Now her beer is being brewed in Europe and distributed in the UK. Coronavirus-related liquor bans cumulatively lasted over five months. That crippled many microbreweries, including Nxusani-Mawela’s, which made Tolokazi, a sorghum pilsner. In July last year, she couldn't repay the loan she had taken to build her brewing facility and shut down operations. Not long after Nxusani-Mawela, South Africa's first black female microbrewer received a LinkedIn invitation from the chief marketing officer of subscription service Beer52, headquartered in Edinburgh. “Initially, when we first started talking, we looked at the costings; it was going to be very expensive to produce this side. So then, they [Beer52] approached a brewery in Croatia, and I got in contact with their brewmaster,” she said. Q.1.2 Explain the product/process matrix and apply it to Tolokazi
Article 1: South Africa Liquor Industry Report 2021: Focusing on Manufacturing, Wholesale and
Retail
Since the onset of the pandemic in March 2020, South Africa's liquor industry has been subjected
to four liquor bans and several periods in which liquor trading was restricted by the government.
It is estimated that the bans and trading restrictions cost the industry over R45bn from March
2020 to July 2021.
Total local liquor consumption (including Botswana, Lesotho, Namibia and Eswatini) decreased by
18% in 2020. The pandemic has also accelerated growth in no-alcohol and low-alcohol beverages
and led to an increase in eCommerce sales.
Article 2: Booze bans shut down SA’s first black woman brewer. Now her beer is being made in
Europe.
When liquor bans forced Apiwe Nxusani-Mawela’s brewery to close, she knew it was not the end
for her. Now her beer is being brewed in Europe and distributed in the UK.
Coronavirus-related liquor bans cumulatively lasted over five months. That crippled many
microbreweries, including Nxusani-Mawela’s, which made Tolokazi, a sorghum pilsner. In July last
year, she couldn't repay the loan she had taken to build her brewing facility and shut down
operations.
Not long after Nxusani-Mawela, South Africa's first black female microbrewer received a LinkedIn
invitation from the chief marketing officer of subscription service Beer52, headquartered in
Edinburgh.
“Initially, when we first started talking, we looked at the costings; it was going to be very
expensive to produce this side. So then, they [Beer52] approached a brewery in Croatia, and I got
in contact with their brewmaster,” she said.
Q.1.2 Explain the product/process matrix and apply it to Tolokazi
The product lifecycle, which includes every step of the product creation process, from inspiration through a product's growth or decline, is combined with the process lifecycle, which represents the evolution towards a more efficient and effective standardized structure.
Steven C. Wheelwright and Robert H. Hayes created the product process matrix. It gives businesses a tool to gauge the development of a product and the processes associated with it as well as to assess how well a certain product positioning fits with the associated processes.
The matrix may be used by product leaders to inform teams, stakeholders, and organizational departments about the project's product-process lifecycle. Product managers and executives may determine and quantify a company's distinguishing capability by using the matrix as a framework. (i.e., the qualities and resources that offer a company a competitive edge.) to better educate choices about procedures, chances, and investments. Cost/price, quality, flexibility, and service/time are examples of distinctive abilities.
Advantages of using Product Process matrix:
- Broadens the discussion of organizational proficiency and competitive advantage.
- Enables more participation in planning, which improves departmental and organizational alignment.
- Opens a door to better forecasts and tactical reactions to market swings and adjustments.
- Used to find commercial possibilities and direct investment choices.
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