Rosa specifically plans out the home she wants and hires a construction company to build it according to her specifications. Her future home is a: custom home tract home subdivided home speculative home

Rosa specifically plans out the home she wants and hires a construction company to build it according to her specifications. Her future home is a: custom home tract home subdivided home speculative home

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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