Rosa specifically plans out the home she wants and hires a construction company to build it according to her specifications. Her future home is a: custom home tract home subdivided home speculative home

Rosa specifically plans out the home she wants and hires a construction company to build it according to her specifications. Her future home is a: custom home tract home subdivided home speculative home

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

South Australia has moved to a new planning system. Explain how the new system differs from the old system and discuss how this will help or hinder the work of property professionals.
SCENERIO 1: After his retirement in September 2019, A moved to Antalya, bought a building and did all arrangements to convert the building to a hotel. When he finished all the works as to the hotel, it was 15 January 2020. Since it was not a summer season, A decided not to operate the hotel actively until 15 May 2020. However, A opened a website for this hotel on 15 January and announced there that she established a commercial enterprise and gave information there as to reservation, fee and address of the hotel and uploaded the photos of the hotel. She printed circulars as to hotel and handed out to people. She also registered his commercial enterprise to the Commercial Register. QUESTION 1: According to the scenario 1 given above, choose the correct statement among followings: ....................... a) Article 1523 of TCC imposes an obligation on every merchant to open a website. b) A had a status of merchant on 15 May 2020 since this was the date which the hotel started to be…
As Jerry met with his executives to discuss the situation, the general manager, Tracy Lee, provided more information. She described the hotel as mainly targeting the upscale and luxury business market segments (75 percent), while also attracting the upscale and luxury leisure market segments (25 percent). The hotel’s main competitors are Four Seasons, J.W. Marriott, Shangri La, Mandarin Oriental, Landmark Hotel, and Conrad Hotel, which are all located within a two-mile radius. There is fierce competition among the hotels in this market segment, and firms have resorted to price-cutting tactics during economic downturns before. The products and services of the Great Eastern Hotel have been unique and of high quality. Guests have been particularly satisfied with the ambience of the hotel given that it has focused only on its core market segments for business. The rooms have been designed and appointed to satisfy its market segments. In fact, there has been a coherence among product…
Toni and Kala are new coworkers. They make aplan to go out together every Thursday night. Ontheir first Thursday night out, Toni buys a pitcherof beer and shares it with Kala. Kala is excitedto discover that her Thursday night outings willinclude free beer as well as a way to have fun withher new coworker. Explain why Kala is likely to bedisappointed.
Brendan Quinlan and Maeve Lynch are a couple. They decided to open an Irish restaurant in Changchun, a small town in Northeast China. There were no other Irish restaurants in Changchun, and the possibility of doing something new and somewhat risky intrigued the young people. They purchased an old bistro just off Main Street for their new restaurant, which they named "The Bridge 1988". Brendan and Maeve knew in advance that at least initially they could not offer a full, varied menu of dishes. They had no idea what their local customers' tastes in Irish cuisine would be, so they decided to serve only two full-course meals each night, one with beef and the other with fish. Brendan, their chef, was confident he could make each dish so exciting and unique that two meals would be sufficient, at least until they could assess which menu items were most popular. Brendan indicated that with each meal he could experiment with different appetizers, soups, salads, vegetable dishes, and desserts…
Engaged couple Marina and Mark were the winners of a reality TV show involving racing other couples around Australia. They decided to use some of the winnings on their wedding. They checked out a number of venues and finally decided on the Grand Ballroom at the Hotel Grand Inquisitor. Marina and Mark signed a ‘wedding package’ contract with the hotel, which provided for the following: Hire of ballroom - $15,000 Catering (excluding cake) - $9,000 Wedding cake (two-tier) - $500 Honeymoon suite (one night) - $400 Total - $24,900 The wedding reception was a happy event. However, when it came to the time to reveal and cut the cake, Marina and Mark were shocked to learn that earlier in the day a hotel waitress had clumsily dropped the specially baked wedding cake, and because there was no time to prepare another, the two-tier cake provided by the hotel was in fact two sponge…
For the BI software, the IT Manager selected the companion product to the Accounting & HR Software she recommended. All the integration to the accounting databases, as well as a full set of standard reports, was provided “out of the box”. She had negotiated a one-time license cost for this product at $225,000. The funds would have to be committed in the same year as for Project A but the implementation would start one year after the Accounting & HR software had been deployed. The IT Manager predicted that improved decision-making enabled by the software would increase profits by $70,000 the year following implementation, increasing by $6,000 per year thereafter. Support and maintenance costs would amount to $21,500 per year, starting the year following implementation. The IT Manager negotiated to fix (cap) the maintenance and support costs over the ten-year expected life of the software. Perform a Payback Period and Discounted Cash Flow (NPV)analysis and Internal rate…
Kathy receives her real estate license. Within a month of receiving her license, she gets a new job offer she can't refuse. She decides to continue to hold her license but not practice, do any real estate work, or collect any referrals at this time. She is willing to renew her license, do her continuing education, and pay the renewal fee for her license. What should Kathy do? ○ Opt not, renew her license or complete the educational requirements ○ Seek a voluntary inactive license. Seek an involuntary inactive license. Seek a broker who will not be upset if she does not work too hard.
Mavis Wanczyk (53) of Chicopee, MA was the sole winner of the $758.7 million Powerball jackpot on August 23, 2017. It was the largest jackpot prize won on a single ticket in U.S. lottery history. She was given the choice of either receiving a one-time lump sum payment of $480,500,936 upfront or an annuity. The annuity option distributes the jackpot of $758.7 million over 30 annual payments, which increase by 5% each year to keep up with the costs of living. The first payment of the annuity is paid immediately and the subsequent payments are paid at an annual frequency. Thus, the (undiscounted) sum of the annuity payments equals the jackpot amount of $758.7 million. a. What are the values of the first and the last payments of the annuity option? b. Compute the present value of the annuity payments if Mrs. Wanczvk has a discount rate of 4%. c. What considerations besides the present value computed above should Mrs. Wanczyk take into account when deciding between a lump-sum payment and…
ngaged couple Marina and Mark were the winners of a reality TV show involving racing other couples around Australia. They decided to use some of the winnings on their wedding. They checked out a number of venues and finally decided on the Grand Ballroom at the Hotel Grand Inquisitor. Marina and Mark signed a ‘wedding package’ contract with the hotel, which provided for the following: Hire of ballroom - $15,000 Catering (excluding cake) - $9,000 Wedding cake (two-tier) - $500 Honeymoon suite (one night) - $400 Total - $24,900 The wedding reception was a happy event. However, when it came to the time to reveal and cut the cake, Marina and Mark were shocked to learn that earlier in the day a hotel waitress had clumsily dropped the specially baked wedding cake, and because there was no time to prepare another, the two-tier cake provided by the hotel was in fact two sponge cakes…
Explain the following statement: “The stand-alone risk of an individual company project may be quite high, but viewed in the context of its effect on shareholder risk, the actual project risk may be much lower”
The State Department of Economic Development created the Business Service Group (BSG) to provide special services to out-of-state businesses that consider relocating in the state. Within two (2) years, the BSG put together a good record of helping more than 35 businesses move in the state efficiently. The BSG was staffed with a competent Department Manager and Business Development (BD) Specialists. BD specialists are responsible for working and identifying the needs of each business and making sure that these needs are met. Each specialist had a quota of contacts and services to make each month. Charles Thompson was made acting supervisor of BSG after the hasty departure of the previous Department Manager. After three (3) weeks, he was then promoted to manager. Charles was originally hired as a specialist, was then transferred to another related department to serve as assistant manager. Charles was ecstatic when he learned he was moving back to BSG together with John Willis, who is now…