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Role of print ads on consumer buying behaviour

Role of print ads on consumer buying behaviour

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Role of print ads on consumer buying behaviour
Transcribed Image Text:Role of print ads on consumer buying behaviour
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 Role of print advertisments on consumer buying preferences and behaviour are explained below in the following points:-

 1) It positively influence the internal and external buying motives of the consumers: Internal buying intentions are inherent in the minds of consumers. It arises from the basic needs like safety,hunger etc, whereas external motives arises from the environment like culture, religion, family etc . Print advertisments like ads in newspapers, magzines, newsletters extra gives adequate information to the consumers which effects their buying behaviour.

 

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