Robina is shopping for a new television for her living room. As she is going through the purchase process, she continues to consult with her spouse, since this is a major purchase for the family, and even her teenage daughter is providing input to ensure that the new television will have all of the apps and capabilities she likes. Since multiple people are affecting the purchase process, we would refer to the set of them (Robina, her spouse, and her daughter) as a: decision-making unit O multi-segment purchase unit family purchase unit selective purchase unit

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Robina is shopping for a new television for her living room. As she is going through the purchase
process, she continues to consult with her spouse, since this is a major purchase for the family, and
even her teenage daughter is providing input to ensure that the new television will have all of the apps
and capabilities she likes. Since multiple people are affecting the purchase process, we would refer to
the set of them (Robina, her spouse, and her daughter) as a:
decision-making unit
multi-segment purchase unit
family purchase unit
selective purchase unit
Transcribed Image Text:Robina is shopping for a new television for her living room. As she is going through the purchase process, she continues to consult with her spouse, since this is a major purchase for the family, and even her teenage daughter is providing input to ensure that the new television will have all of the apps and capabilities she likes. Since multiple people are affecting the purchase process, we would refer to the set of them (Robina, her spouse, and her daughter) as a: decision-making unit multi-segment purchase unit family purchase unit selective purchase unit
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