Review the following hypothetical scenario and answer the following question: Growth seems to be an important goal to provide return to our shareholders. We would like to identify potential merger prospects in order to grow Time Warner Cable’s reach and market power. However, a merger with Comcast was challenged by the Department of Justice on the basis that it might have been anti-competitive. Please put together a brief memo outlining some of the concerns that were raised with the proposed 2015 merger between Comcast and Time Warner. In what ways was the government concerned that competition would be diminished? How might the merger have increased value to our customers and shareholders? Then, put together a short list of two or three potential targets for merger or acquisition. What advantages would each company bring Time Warner Cable?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Review the following hypothetical scenario and answer the following question:

Growth seems to be an important goal to provide return to our shareholders. We would like to identify potential merger prospects in order to grow Time Warner Cable’s reach and market power. However, a merger with Comcast was challenged by the Department of Justice on the basis that it might have been anti-competitive.

Please put together a brief memo outlining some of the concerns that were raised with the proposed 2015 merger between Comcast and Time Warner. In what ways was the government concerned that competition would be diminished? How might the merger have increased value to our customers and shareholders?

Then, put together a short list of two or three potential targets for merger or acquisition. What advantages would each company bring Time Warner Cable?

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