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REVENUE STANDARDS o Average revenue per participant o Targeted event revenue monetary value of sales (average rate per room / night, average sales per customer)

REVENUE STANDARDS o Average revenue per participant o Targeted event revenue monetary value of sales (average rate per room / night, average sales per customer)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the appropriate answers to the problems in the attached image?

5. REVENUE STANDARDS monetary value of sales (average rate per room / night, average sales per customer) o Average revenue per participant o Targeted event revenue o Percentage of Revenue target realized o Actual Expenses vs. Budget o Actual Attendance vs. Expected 6. PROGRAM STANDARDS for particular programs (project budget, new product development) 7. INTANGIBLE STANDARDS measurement of intangibles such as loyalty, how effective is an ad campaign o Number of positive feedbacks mentioned o Number negative feedbacks mentioned
Transcribed Image Text:5. REVENUE STANDARDS monetary value of sales (average rate per room / night, average sales per customer) o Average revenue per participant o Targeted event revenue o Percentage of Revenue target realized o Actual Expenses vs. Budget o Actual Attendance vs. Expected 6. PROGRAM STANDARDS for particular programs (project budget, new product development) 7. INTANGIBLE STANDARDS measurement of intangibles such as loyalty, how effective is an ad campaign o Number of positive feedbacks mentioned o Number negative feedbacks mentioned
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