Results of a recent study reveal insights on perceptions and attitudes toward online shopping. The study results show that 29% of consumers indicate that on-site recommendations would drive them to add more items to their cart and that 41% would spend more time on the website. But shopper priorities change the moment they need help; they expect to get it immediately and effortlessly. If forced to stop what they're doing and leave the website to get help, 1 out of 5 shoppers would likely not make a purchase with the brand at all. The research is based on an online survey with a sample of 1,500 U.S. adults who have made purchases via a website. Describe possible parameters of interest.
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Results of a recent study reveal insights on perceptions and attitudes toward online shopping. The study results show that 29% of consumers indicate that on-site recommendations would drive them to add more items to their cart and that 41% would spend more time on the website. But shopper priorities change the moment they need help; they expect to get it immediately and effortlessly. If forced to stop what they're doing and leave the website to get help, 1 out of 5 shoppers would likely not make a purchase with the brand at all. The research is based on an online survey with a sample of 1,500 U.S. adults who have made purchases via a website. Describe possible parameters of interest.
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