required: 1. Prepare a contribution format income statement segmented by geographic market, as requested by the president. Incremental net operating income $ No $ Yes $ Total Company 0 0 $ 0 b. Would you recommend the increased advertising? South 2-a. The company's sales manager believes that sales in the Central geographic market could be increased by 10% if monthly advertising is increased by $30,000. Calculate the incremental net operating income. Geographic Market Central 0 0 $ 0 0 $ North 0 0

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for
some time, as shown by its most recent monthly contribution format income statement:
Sales
Variable
expenses
$2,050,000
876,050
Contribution
1,173,950
margin
Fixed expenses 1,315,000
Operating loss $ (141,050)
In an effort to isolate the problem, the president has asked for an income statement
segmented by geographic market. Accordingly, the Accounting Department has
developed the following:
Sales
Variable expenses as a
percentage of sales
Traceable fixed expenses
Geographic Market
Central
$804,000
South
$605,000
53%
$ 315,000
34%
$500,000
North
$641,000
44%
$305,000
Transcribed Image Text:Bovine Company, a wholesale distributor of umbrellas, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses $2,050,000 876,050 Contribution 1,173,950 margin Fixed expenses 1,315,000 Operating loss $ (141,050) In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following: Sales Variable expenses as a percentage of sales Traceable fixed expenses Geographic Market Central $804,000 South $605,000 53% $ 315,000 34% $500,000 North $641,000 44% $305,000
Required:
1. Prepare a contribution format income statement segmented by geographic market, as
requested by the president.
Incremental net operating income
$
No
$
Yes
$
Total
Company
0
0 $
0
b. Would you recommend the increased advertising?
South
2-a. The company's sales manager believes that sales in the Central geographic market
could be increased by 10% if monthly advertising is increased by $30,000. Calculate
the incremental net operating income.
Geographic Market
Central
0
0 $
0
0 $
North
0
0
Transcribed Image Text:Required: 1. Prepare a contribution format income statement segmented by geographic market, as requested by the president. Incremental net operating income $ No $ Yes $ Total Company 0 0 $ 0 b. Would you recommend the increased advertising? South 2-a. The company's sales manager believes that sales in the Central geographic market could be increased by 10% if monthly advertising is increased by $30,000. Calculate the incremental net operating income. Geographic Market Central 0 0 $ 0 0 $ North 0 0
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