Related to business communication
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
![Isabella Suarez, a Spanish marketing executive, had been assigned to the
Swiss office of her company. As someone with a lot of admiration for all
things Swiss, she was very excited. Upon arriving at the new office, Isabella
was looking forward to meeting all her new colleagues and getting to know
them. While waiting for a meeting to begin, she decided to initiate some
conversation with another member of staff who was present, Mr. Peter
Baumann. Isabella stood very close to Peter- almost shoulder to shoulder.
She introduced herself as senorita Suarez and went on to ask as to whether
he was married and had children. Mr. Baumann seemed distant and
unapproachable. What cultural difference(s) are evident in the above
scenario? *
contextual differences
differences in non-verbal signals
social differences
all of the above](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F221f02a8-4280-4fc7-90cf-8e867862248a%2F4bf0e01f-46a7-482d-bed3-f5c3f9229a09%2Fptjnela_processed.jpeg&w=3840&q=75)
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