Related to business communication

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Related to business communication
Isabella Suarez, a Spanish marketing executive, had been assigned to the
Swiss office of her company. As someone with a lot of admiration for all
things Swiss, she was very excited. Upon arriving at the new office, Isabella
was looking forward to meeting all her new colleagues and getting to know
them. While waiting for a meeting to begin, she decided to initiate some
conversation with another member of staff who was present, Mr. Peter
Baumann. Isabella stood very close to Peter- almost shoulder to shoulder.
She introduced herself as senorita Suarez and went on to ask as to whether
he was married and had children. Mr. Baumann seemed distant and
unapproachable. What cultural difference(s) are evident in the above
scenario? *
contextual differences
differences in non-verbal signals
social differences
all of the above
Transcribed Image Text:Isabella Suarez, a Spanish marketing executive, had been assigned to the Swiss office of her company. As someone with a lot of admiration for all things Swiss, she was very excited. Upon arriving at the new office, Isabella was looking forward to meeting all her new colleagues and getting to know them. While waiting for a meeting to begin, she decided to initiate some conversation with another member of staff who was present, Mr. Peter Baumann. Isabella stood very close to Peter- almost shoulder to shoulder. She introduced herself as senorita Suarez and went on to ask as to whether he was married and had children. Mr. Baumann seemed distant and unapproachable. What cultural difference(s) are evident in the above scenario? * contextual differences differences in non-verbal signals social differences all of the above
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