Regression Analysis Data mining, or the use of large amounts of consumer data to predict buyingpatterns, is widely used in certain industries to help companies select the most profitable productsand services, set prices, and increase consumer demand for their products and services. Hotels, supermarkets, airlines, credit card companies, and casinos (note the example about Harrah’s in the chapter)commonly use this approach, sometimes with the help of “loyalty cards” that the customer uses atcheckout. Regression analysis and other analytics are then applied to the data to help the companypredict buying patterns.Required1. What is the strategic role of data mining?2. What, if any, ethical issues are of potential concern when a company uses data mining?
Regression Analysis Data mining, or the use of large amounts of consumer data to predict buying
patterns, is widely used in certain industries to help companies select the most profitable products
and services, set prices, and increase consumer demand for their products and services. Hotels, supermarkets, airlines, credit card companies, and casinos (note the example about Harrah’s in the chapter)
commonly use this approach, sometimes with the help of “loyalty cards” that the customer uses at
checkout. Regression analysis and other analytics are then applied to the data to help the company
predict buying patterns.
Required
1. What is the strategic role of data mining?
2. What, if any, ethical issues are of potential concern when a company uses data mining?
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