Referring to the topic on Consumer Behaviour, what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19?
- COVID-19 has had a massive impact on humans, and so governments all over the world are using Marketing strategies to try and minimise its harmful effects. One such strategy is to use Marketing to encourage as much of the population as possible, to get vaccinated.
- Referring to the topic on
Consumer Behaviour , what marketing strategies would you use to help move consumers through stages one, two, three and four of the Consumer Decision Process in relation to getting vaccinated against COVID-19? - Which of Maslow’s 5 motives are likely to have the biggest influence on someone’s decision to get vaccinated against COVID-19 and why? Rank each motive that you identify from ‘most relevant to ‘least relevant’ and explain the reasons behind your answer.
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The consumer purchase decision process refers to the process through which a consumer goes when they are making a purchase decision. The purchase decision process starts from the point when a customer realizes the need of having a product and ends at the post-purchase behavior.
The consumer purchase decision process is influenced by a number of factors that impact how a customer makes their purchase decisions significantly. The most common influences on the consumer purchase decision process are situational, sociocultural, and psychological.
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