Recent years have seen the introduction of Uber and Lyft, which enable customers to find a ride using an app on their smartphone. In many cities, the two services undercut traditional taxi fares, leading to phenomenal growth. Uber and Lyft are best described as the

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Recent years have seen the introduction of Uber and Lyft, which enable customers to find a ride using an app on their smartphone. In many cities, the two services undercut traditional taxi fares, leading to phenomenal growth. Uber and Lyft are best described as the

  a. 

marketing concept.

 
  b. 

sharing economy economic model.

 
  c. 

environmental marketing model.

 
  d. 

customer lifetime value model.

 
  e. 

sustainable marketing model.

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The growth and popularity of these two company was just amazing.

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