Read this email from your supervisor to learn about the background, expectations, and parameters of the project: TO: Strategy Team DATE: Nov 23, 2021 SENDER: [email address of supervisor] SUBJECT: Global Expansion Plan As a company, we are determining whether to expand into a new international market. Until now, our presence has been primarily in the local market, but we feel that now is a good time to look beyond to new markets.  Our CEO and board of directors will meet to determine how to expand internationally, and they have requested that we prepare a global expansion plan for them to discuss.  As the marketing team leader, I am asking that you prepare a preliminary plan that identifies the region or country that presents the best economic incentives and offers the best growth profit. Additionally, draft a plan for how to expand in that region. As always, I am willing to support you in any way that you need. Sincerely, [Name, Title] Choose a real company for the focus of your analysis and plan. The company should be one whose primary market is in North America or Europe and seeks to expand into a new market incrementally. Alternatively, you can focus on a company with a presence in a foreign country but is seeking to shift horizontally by moving or diversifying from one location to a new one.  Identify a region or country that the company could expand into. Analyze the region to identify the opportunities and major risks. Then, develop a detailed approach for how to expand into that market. Your final plan should include the following:  A summary of your analysis of the countries and markets that are the most viable options Which country or region you recommend the company expands into and why. The business-level and corporate-level strategies the company should implement Major risks and how to address them Recommendations and considerations for successfully implementing the strategy