Part C Write short notes on Focus group under the following subheadings a) Purpose (2 marks) b) Importance (2 marks) c) Shortcomings (3 marks) Read the following extract and then answer the questions that follow Research plans depend on the type of information you need and the resources that are available to you and your company. Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Usually, you're faced with a major decision for one reason or another (e.g., ongoing complaints from customers, the need to convince funders to loan money, unmet needs among customers, the need to improve an internal process, etc.) Required Part A Write short notes on Questionnaires under the following subheadings a) Purpose (2 marks) b) Importance (4 marks) c) Shortcomings (4 marks) Part B Write short notes on Interviews under the following subheadings a) Purpose (2 marks) b) Importance (3 marks) c) Shortcomings (3 marks)

Part C Write short notes on Focus group under the following subheadings a) Purpose (2 marks) b) Importance (2 marks) c) Shortcomings (3 marks) Read the following extract and then answer the questions that follow Research plans depend on the type of information you need and the resources that are available to you and your company. Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Usually, you're faced with a major decision for one reason or another (e.g., ongoing complaints from customers, the need to convince funders to loan money, unmet needs among customers, the need to improve an internal process, etc.) Required Part A Write short notes on Questionnaires under the following subheadings a) Purpose (2 marks) b) Importance (4 marks) c) Shortcomings (4 marks) Part B Write short notes on Interviews under the following subheadings a) Purpose (2 marks) b) Importance (3 marks) c) Shortcomings (3 marks)

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 7DQ

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