Read and Answer the question below.  “When demand for future resources is expected to decrease, the company can start to plan ways to shed the capacity so that it will not be burdened with significant excess capacity in future quarters”.   Identify the strategy of capacity to be used by the company. State the reason to choose the strategy. Explain the scenario in the context of Resource Planning. How this will be reflected in Annual Operations plan.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Read and Answer the question below. 

When demand for future resources is expected to decrease, the company can start to plan ways to shed the capacity so that it will not be burdened with significant excess capacity in future quarters”.

 

  1. Identify the strategy of capacity to be used by the company. State the reason to choose the strategy.

  2. Explain the scenario in the context of Resource Planning. How this will be reflected in Annual Operations plan.
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