Racquet Centers, Inc. (RCI) is a small investment company. The company is considering building a new racquet center. If the demand for the center is high (i.e., there is a favorable market for the racquet center), RCI could realize a net profit of $100,000. If the market is not favorable, RCI could lose $40,000. Of course, they don't have to proceed at all; in which case, there is no cost. In the absence of any market data, the best RCI can guess is that there is a 50-50 chance the center will be successful. What should RCI do? Obviously they should construct the center as the following table shows the Expected Monetary value of construction the center is $30,000 Probabilities 0.5 0.5 Favorable Market Unfavorable Market Construct The Center Do Nothing $100,000.00 0 ($40,000.00) 0 EMV= EMV= $30,000.00 $0.00

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a.     Develop a new decision tree for RCI to reflect the options now open with the market study. 

 

**Racquet Centers, Inc. (RCI)** is a small investment company considering the construction of a new racquet center. If the demand for the center is high (favorable market), RCI stands to earn a net profit of $100,000. Conversely, if the market is not favorable, the company could incur a loss of $40,000. Alternatively, RCI has the option not to proceed at all, resulting in no cost. Given the lack of any market data, the company currently assumes a 50-50 chance of market success. The critical question is: **What should RCI do?**

### Decision Table

The table below outlines the expected monetary values (EMVs) for the decision-making scenario:

| Probabilities                        | 0.5 (Favorable) | 0.5 (Unfavorable) |
|--------------------------------------|------------------|--------------------|
| **Construct The Center**             | $100,000.00      | ($40,000.00)       |
| **Do Nothing**                       | 0                | 0                  |

- **EMV of Constructing the Center**: \$30,000.00
- **EMV of Doing Nothing**: \$0.00

Conclusion: **Obviously, they should construct the center as the table shows the expected monetary value of constructing the center is $30,000.**

### Market Research Information

RCI has consulted a market research firm for additional insights. The firm's experience allows them to provide the following **posterior probabilities**:

- Probability of a favorable market given a favorable study: **0.82**
- Probability of an unfavorable market given a favorable study: **0.18**
- Probability of a favorable market given an unfavorable study: **0.11**
- Probability of an unfavorable market given an unfavorable study: **0.89**
- Probability of a favorable research study: **0.55**
- Probability of an unfavorable research study: **0.45**

These data points are intended to offer more informed decision-making regarding the potential success of the racquet center.
Transcribed Image Text:**Racquet Centers, Inc. (RCI)** is a small investment company considering the construction of a new racquet center. If the demand for the center is high (favorable market), RCI stands to earn a net profit of $100,000. Conversely, if the market is not favorable, the company could incur a loss of $40,000. Alternatively, RCI has the option not to proceed at all, resulting in no cost. Given the lack of any market data, the company currently assumes a 50-50 chance of market success. The critical question is: **What should RCI do?** ### Decision Table The table below outlines the expected monetary values (EMVs) for the decision-making scenario: | Probabilities | 0.5 (Favorable) | 0.5 (Unfavorable) | |--------------------------------------|------------------|--------------------| | **Construct The Center** | $100,000.00 | ($40,000.00) | | **Do Nothing** | 0 | 0 | - **EMV of Constructing the Center**: \$30,000.00 - **EMV of Doing Nothing**: \$0.00 Conclusion: **Obviously, they should construct the center as the table shows the expected monetary value of constructing the center is $30,000.** ### Market Research Information RCI has consulted a market research firm for additional insights. The firm's experience allows them to provide the following **posterior probabilities**: - Probability of a favorable market given a favorable study: **0.82** - Probability of an unfavorable market given a favorable study: **0.18** - Probability of a favorable market given an unfavorable study: **0.11** - Probability of an unfavorable market given an unfavorable study: **0.89** - Probability of a favorable research study: **0.55** - Probability of an unfavorable research study: **0.45** These data points are intended to offer more informed decision-making regarding the potential success of the racquet center.
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