Answered: Question1) "Cola Wars" is the popular…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Transcribed Image Text:Question1) "Cola Wars" is the popular term for the intense competition between Coca-Cola and Pepsi. Their campaigns have featured movie and television stars, rock videos, athletic endorsements, and claims of consumer preference based on taste tests. Suppose, as part of a Canadian Pepsi marketing campaign, Pepsi wants to show that cola drinkers actually prefer Pepsi on taste alone. 1,000 cola consumers in Winnipeg Manitoba are given a blind taste test (i.e., a taste test in which the two brand names are disguised as either Brand A or Brand B). Each consumer is asked to state a preference from Brand A or Brand B, which the staff can then map back to Pepsi or Coca-Cola. The taste test is done at a mall over 3 weekends, asking for volunteers as customers enter a grocery store. What issues might arise when trying to infer from this sample to the larger pool of all consumers? Cola preference in Winnipeg may differ from the rest of Canada Weekend grocery shoppers may differ in age or income from other shoppers Customers willing to stop for a survey may have different culinary experience than general cola drinkers All of these reasons. Question2) "Cola Wars" is the popular term for the intense competition between Coca-Cola and Pepsi. Their campaigns have featured movie and television stars, rock videos, athletic endorsements, and claims of consumer preference based on taste tests. Suppose, as part of a Canadian Pepsi marketing campaign, Pepsi wants to show that cola drinkers actually prefer Pepsi on taste alone. 1,000 cola consumers in Winnipeg Manitoba are given a blind taste test (i.e., a taste test in which the two brand names are disguised as either Brand A or Brand B). Each consumer is asked to state a preference from Brand A or Brand B, which the staff can then map back to Pepsi or Coca-Cola. The taste test is done at a mall over 3 weekends, asking for volunteers as customers enter a grocery store. What is the variable of interest? Preferred cola based on taste Location of cola drinkers in Canada Willingness to do test cola taste preference

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