Question II. Market Survey, Inc. (MSI) specializes in evaluating consumer reaction to new products, services, and advertising campaigns. A client firm requested MSI's assistance in ascertaining consumer reaction to a recently marketed household product. During mectings with the client, MSI agreed to conduct door-to-door personal interviews to obtain responses from housecholds with children and households without children. In addition, MSl agreed to conduct both day and evening interviews. The client's contract called for MSI to conduct 1000 interviews under the following quota guidelines: 1. Interview at least 400 housecholds with children. 2. Interview at least 400 households without children. 3. The total number of households interviewed during the evening must be at least as great as the number of houscholds interviewed during the day. 4. At least 40% of the interviews for households with children must be conducted during the evening. 5. At least 60% of the interviews for households without children must be conducted during the evening. Because the interviews for households with children take additional interviewer time and because evening interviewers are paid more than daytime interviewers, the cost varies with the type of interview. Based on previous research studies, estimates of the interview costs are as follows: Interview Cost Housechold Day Evening $25 Children $20 $20 No children $18 Please write a program to minimize the total cost.
Question II. Market Survey, Inc. (MSI) specializes in evaluating consumer reaction to new products, services, and advertising campaigns. A client firm requested MSI's assistance in ascertaining consumer reaction to a recently marketed household product. During mectings with the client, MSI agreed to conduct door-to-door personal interviews to obtain responses from housecholds with children and households without children. In addition, MSl agreed to conduct both day and evening interviews. The client's contract called for MSI to conduct 1000 interviews under the following quota guidelines: 1. Interview at least 400 housecholds with children. 2. Interview at least 400 households without children. 3. The total number of households interviewed during the evening must be at least as great as the number of houscholds interviewed during the day. 4. At least 40% of the interviews for households with children must be conducted during the evening. 5. At least 60% of the interviews for households without children must be conducted during the evening. Because the interviews for households with children take additional interviewer time and because evening interviewers are paid more than daytime interviewers, the cost varies with the type of interview. Based on previous research studies, estimates of the interview costs are as follows: Interview Cost Housechold Day Evening $25 Children $20 $20 No children $18 Please write a program to minimize the total cost.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
Please answer for this management science seminars question
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 4 steps with 6 images
Recommended textbooks for you
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.