QUESTION Consider an industry consisting of two firms, Alpha Electric (Alpha) and Beta Machines (Beta). These firms sell somewhat differentiated products. The firms sometimes discount below list price for the most price-sensitive buyers. Alpha is considering adopting a most-favored-customer policy. Under this policy, Alpha guarantees to any new buyer that if it offers a lower price to another buyer, Alpha will refund that price difference to the new buyer. Discuss how Alpha's introduction of the most-favored-customer policy affects the prices of Alpha (and possibly Beta). How does it affect rivalry? Answer in no more than 5 lines.
QUESTION Consider an industry consisting of two firms, Alpha Electric (Alpha) and Beta Machines (Beta). These firms sell somewhat differentiated products. The firms sometimes discount below list price for the most price-sensitive buyers. Alpha is considering adopting a most-favored-customer policy. Under this policy, Alpha guarantees to any new buyer that if it offers a lower price to another buyer, Alpha will refund that price difference to the new buyer. Discuss how Alpha's introduction of the most-favored-customer policy affects the prices of Alpha (and possibly Beta). How does it affect rivalry? Answer in no more than 5 lines.
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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