QUESTION Consider an industry consisting of two firms, Alpha Electric (Alpha) and Beta Machines (Beta). These firms sell somewhat differentiated products. The firms sometimes discount below list price for the most price-sensitive buyers. Alpha is considering adopting a most-favored-customer policy. Under this policy, Alpha guarantees to any new buyer that if it offers a lower price to another buyer, Alpha will refund that price difference to the new buyer. Discuss how Alpha's introduction of the most-favored-customer policy affects the prices of Alpha (and possibly Beta). How does it affect rivalry? Answer in no more than 5 lines.

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7-Eleven owner strengthens US grip with Speedway deal
At a time when petrol demand has suffered its worst crash in decades and electric vehicle
manufacturer Tesla has overtaken Toyota to become the world's most valuable carmaker, petrol
stations seem an unlikely place to make a $21bn gamble. But forecourts have provided the
backdrop for a hotly contested takeover battle between two of the world's largest convenience
store operators and a debt-addicted UK petrol pump group, culminating in one of the year's biggest
takeovers. Last week, Japan's Seven&i Holdings, which owns the 7-Eleven convenience store
chain, outbid its rivals by nearly $4bn to strike a $21bn all-cash deal to buy Speedway, the petrol
station chain owned by Marathon Petroleum, the US's biggest oil refiner. Those rivals-
Blackburn-based EG Group and Canadian convenience store operator Alimentation Couche-
Tard-had made offers closer to $17bn, said two people involved in the discussions.
Speedway's suitors piled in at elevated prices even though its core product, the petrol pump, risks
becoming largely unprofitable in little over a decade. The bidders were instead racing to dominate
the convenience store market, betting that growing demand for the sites' coffee, fast food and
grocery offerings will offset any drop in fuel sales. For Ryuichi Isaka, who took over as president
of Seven&i in 2016 with the backing of US activist Daniel Loeb, an investor at the time, the deal
is emblematic of his ambition to transform the group into a global retailer. It is a bold move even
for a company that has executed more than 40 deals since 2006 to become the top operator of
convenience stores in the US, overseeing 9,046 outlets. Buying Speedway will give Seven&i a
comfortable lead against its nearest rival Couche-Tard, even though many of the speedway outlets
are only very small stores with limited selection.
Top 10 US convenience stores
7-Eleven
Alimentation Couche-Tard
Source NACS
0
Speedway
Casey's General Stores
EG America
Murphy USA
GPM Investments
BP America
ExtraMile Conv Stores
Wawa
1
2
Market share (%)
3
6
5
Number of
stores
9,046
5,933
3,900
2,181
1,679
1.489
1,272
1,017
942
880
Transcribed Image Text:7-Eleven owner strengthens US grip with Speedway deal At a time when petrol demand has suffered its worst crash in decades and electric vehicle manufacturer Tesla has overtaken Toyota to become the world's most valuable carmaker, petrol stations seem an unlikely place to make a $21bn gamble. But forecourts have provided the backdrop for a hotly contested takeover battle between two of the world's largest convenience store operators and a debt-addicted UK petrol pump group, culminating in one of the year's biggest takeovers. Last week, Japan's Seven&i Holdings, which owns the 7-Eleven convenience store chain, outbid its rivals by nearly $4bn to strike a $21bn all-cash deal to buy Speedway, the petrol station chain owned by Marathon Petroleum, the US's biggest oil refiner. Those rivals- Blackburn-based EG Group and Canadian convenience store operator Alimentation Couche- Tard-had made offers closer to $17bn, said two people involved in the discussions. Speedway's suitors piled in at elevated prices even though its core product, the petrol pump, risks becoming largely unprofitable in little over a decade. The bidders were instead racing to dominate the convenience store market, betting that growing demand for the sites' coffee, fast food and grocery offerings will offset any drop in fuel sales. For Ryuichi Isaka, who took over as president of Seven&i in 2016 with the backing of US activist Daniel Loeb, an investor at the time, the deal is emblematic of his ambition to transform the group into a global retailer. It is a bold move even for a company that has executed more than 40 deals since 2006 to become the top operator of convenience stores in the US, overseeing 9,046 outlets. Buying Speedway will give Seven&i a comfortable lead against its nearest rival Couche-Tard, even though many of the speedway outlets are only very small stores with limited selection. Top 10 US convenience stores 7-Eleven Alimentation Couche-Tard Source NACS 0 Speedway Casey's General Stores EG America Murphy USA GPM Investments BP America ExtraMile Conv Stores Wawa 1 2 Market share (%) 3 6 5 Number of stores 9,046 5,933 3,900 2,181 1,679 1.489 1,272 1,017 942 880
The addition of Speedway's 3,900 stores in the US will immediately double Seven & i's operating
profits in the country to $2.2bn. But the deal comes during a pandemic that has dealt a blow both
to the US retail and refinery industries as well as Seven&i's operations in Japan. It would also
double the Japanese group's petrol sales in the US to nearly $40bn. The rationale is to acquire
convenience stores, but petrol sales will increase as a result," said Kazunori Tsuda, analyst at
Daiwa. The merger will soon bring 7-Eleven's hot foods, beverages (coffee, iced tea) and other
private-label brands to the former speedway outlets. While most sell some form of hot food and
coffee already, operations are inefficient and the products have generally poor quality.
Shareholders have questioned Mr Isaka about whether, with deep uncertainty about the future of
petrol-powered cars and US climate policy ahead of the November presidential election, it is the
right time to make such an expensive wager. Moreover, Seven&i executives say the deal makes
strategic sense, and point to their past M&A record in the US-a return on investment of 9.6 per
cent and a 40 per cent rise in earnings before interest taxes, depreciation and amortization since
2006.
Convenience store operators' divisional breakdown
2019 (sbn)
Ebitda
Fuel sales
Merchandise sales
7-Eleven
Source Seven & Holdings
OFT
-Operating Income
Speedway
40
30
20
10
0
Armed with cash and cheap financing, Japanese companies have spent record amounts in recent.
years buying overseas assets. Seven&i, with annual revenues of $113bn, faces a shrinking home
market where the profitability of its convenience stores has been declining. But the outlook for
petrol stations is uncertain. In a presentation to investors, 7-Eleven executives were bullish about
the future of fuel consumption, saying the penetration of electric vehicles will remain limited
despite a crackdown by governments worldwide on carbon dioxide emissions. They better be right
since refueling drivers make up 95% of demand at gas stations' convenience stores in the US.
QUESTION
Consider an industry consisting of two firms, Alpha Electric (Alpha) and Beta Machines (Beta).
These firms sell somewhat differentiated products. The firms sometimes discount below list price
for the most price-sensitive buyers. Alpha is considering adopting a most-favored-customer policy.
Under this policy, Alpha guarantees to any new buyer that if it offers a lower price to another
buyer, Alpha will refund that price difference to the new buyer.
Discuss how Alpha's introduction of the most-favored-customer policy affects the prices of Alpha
(and possibly Beta). How does it affect rivalry? Answer in no more than 5 lines.
Transcribed Image Text:The addition of Speedway's 3,900 stores in the US will immediately double Seven & i's operating profits in the country to $2.2bn. But the deal comes during a pandemic that has dealt a blow both to the US retail and refinery industries as well as Seven&i's operations in Japan. It would also double the Japanese group's petrol sales in the US to nearly $40bn. The rationale is to acquire convenience stores, but petrol sales will increase as a result," said Kazunori Tsuda, analyst at Daiwa. The merger will soon bring 7-Eleven's hot foods, beverages (coffee, iced tea) and other private-label brands to the former speedway outlets. While most sell some form of hot food and coffee already, operations are inefficient and the products have generally poor quality. Shareholders have questioned Mr Isaka about whether, with deep uncertainty about the future of petrol-powered cars and US climate policy ahead of the November presidential election, it is the right time to make such an expensive wager. Moreover, Seven&i executives say the deal makes strategic sense, and point to their past M&A record in the US-a return on investment of 9.6 per cent and a 40 per cent rise in earnings before interest taxes, depreciation and amortization since 2006. Convenience store operators' divisional breakdown 2019 (sbn) Ebitda Fuel sales Merchandise sales 7-Eleven Source Seven & Holdings OFT -Operating Income Speedway 40 30 20 10 0 Armed with cash and cheap financing, Japanese companies have spent record amounts in recent. years buying overseas assets. Seven&i, with annual revenues of $113bn, faces a shrinking home market where the profitability of its convenience stores has been declining. But the outlook for petrol stations is uncertain. In a presentation to investors, 7-Eleven executives were bullish about the future of fuel consumption, saying the penetration of electric vehicles will remain limited despite a crackdown by governments worldwide on carbon dioxide emissions. They better be right since refueling drivers make up 95% of demand at gas stations' convenience stores in the US. QUESTION Consider an industry consisting of two firms, Alpha Electric (Alpha) and Beta Machines (Beta). These firms sell somewhat differentiated products. The firms sometimes discount below list price for the most price-sensitive buyers. Alpha is considering adopting a most-favored-customer policy. Under this policy, Alpha guarantees to any new buyer that if it offers a lower price to another buyer, Alpha will refund that price difference to the new buyer. Discuss how Alpha's introduction of the most-favored-customer policy affects the prices of Alpha (and possibly Beta). How does it affect rivalry? Answer in no more than 5 lines.
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