Question 3 Assist Adam, a local shop owner, in determining if he has made the right decision to raise prices by answering the following questions. He implemented a price increase from R3-00 to R7-00 and observed a resultant decrease in quantity demanded from 18 to 12 Mars bars in his weekly sales. (a) Calculate the price elasticity of demand over the range of the linear demand curve for Mars bars. (b) What does the elasticity coefficient reveal?

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
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Chapter1: Making Economics Decisions
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Question 3
Assist Adam, a local shop owner, in determining if he has made the right decision to raise
prices by answering the following questions. He implemented a price increase from R3-00 to
R7-00 and observed a resultant decrease in quantity demanded from 18 to 12 Mars bars in his
weekly sales.
(a) Calculate the price elasticity of demand over the range of the linear demand curve for
Mars bars.
(b) What does the elasticity coefficient reveal?
Question 4
Explain the concept of utility, what its purpose is with regard to consumers and define the
concepts cardinal utility, ordinal utility, marginal utility and total utility.
Transcribed Image Text:Question 3 Assist Adam, a local shop owner, in determining if he has made the right decision to raise prices by answering the following questions. He implemented a price increase from R3-00 to R7-00 and observed a resultant decrease in quantity demanded from 18 to 12 Mars bars in his weekly sales. (a) Calculate the price elasticity of demand over the range of the linear demand curve for Mars bars. (b) What does the elasticity coefficient reveal? Question 4 Explain the concept of utility, what its purpose is with regard to consumers and define the concepts cardinal utility, ordinal utility, marginal utility and total utility.
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