Question 3: A marketing agency wants to determine whether different advertising platforms generate significantly different levels of customer engagement. The agency measures the average number of daily clicks on ads for three platforms: Social Media, Search Engines, and Email Campaigns. The agency collects data on daily clicks for each platform over a 10-day period and wants to test whether there is a statistically significant difference in the mean number of daily clicks among these platforms. (2 points = 0.25x4 parts) Make null and alternative hypothesis for ANOVA Conduct ANOVA test and provide a snapshot of results Null: Alternative: Conclusion: Since the p value is (choose one: less / greater) than 5%,
Question 3: A marketing agency wants to determine whether different advertising platforms generate significantly different levels of customer engagement. The agency measures the average number of daily clicks on ads for three platforms: Social Media, Search Engines, and Email Campaigns. The agency collects data on daily clicks for each platform over a 10-day period and wants to test whether there is a statistically significant difference in the mean number of daily clicks among these platforms. (2 points = 0.25x4 parts)
Make null and alternative hypothesis for ANOVA
Conduct ANOVA test and provide a snapshot of results
Null:
Alternative:
Conclusion: Since the p value is (choose one: less / greater) than 5%,
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