Question 2 Mary Blake is the Country Manager in Trinidad and Tobago for FEDEX International with responsibility for the local distribution network and promotion teams. During the pandemic lockdown of 2020-2021, FEDEX Trinidad & Tobago experienced a significant decrease in sales as new remote workplace networks were introduced causing less personal contact with staff throughout the organization. Mary was recently notified by FEDEX International Head Office to reorient staff on the importance of good communication. Q.2 (i) Discuss the usefulness of the Model of Communication to Mary Blake? Your response should include suggestions in context of the rapidly changing digital environment. And: Q2. (ii) Explain the importance of Downward, Upward, and Horizontal Communication in Organizations?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
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Question 2
Mary Blake is the Country Manager in Trinidad and Tobago for FEDEX International with
responsibility for the local distribution network and promotion teams. During the pandemic
lockdown of 2020-2021, FEDEX Trinidad & Tobago experienced a significant decrease in sales
as new remote workplace networks were introduced causing less personal contact with staff
throughout the organization. Mary was recently notified by FEDEX International Head Office to
reorient staff on the importance of good communication.
Q.2 (i) Discuss the usefulness of the Model of Communication to Mary Blake? Your response
should include suggestions in context of the rapidly changing digital environment.
And:
Q2. (ii) Explain the importance of Downward, Upward, and Horizontal Communication in
Organizations?
Transcribed Image Text:Question 2 Mary Blake is the Country Manager in Trinidad and Tobago for FEDEX International with responsibility for the local distribution network and promotion teams. During the pandemic lockdown of 2020-2021, FEDEX Trinidad & Tobago experienced a significant decrease in sales as new remote workplace networks were introduced causing less personal contact with staff throughout the organization. Mary was recently notified by FEDEX International Head Office to reorient staff on the importance of good communication. Q.2 (i) Discuss the usefulness of the Model of Communication to Mary Blake? Your response should include suggestions in context of the rapidly changing digital environment. And: Q2. (ii) Explain the importance of Downward, Upward, and Horizontal Communication in Organizations?
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