Q.1.1 With reference to Starbucks, discuss the concept of Disruptive Innovation.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Q.1.1 With reference to Starbucks, discuss the concept of Disruptive Innovation.
Innovation refers to doing something new and unique. It means coming up with new means and ways to do something. It is a way of thinking about something new and innovative. Innovation helps a business to grow and gain a competitive advantage. For example, it can be coming up with a new service or product, or a new invention.
Innovation can also be referred to as the exploitation of novel ideas. Innovation means:
- Something unique
- Something different
- Something new
- Something better
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