Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
public awareness for comply or explain model of corporate governance
Expert Solution
Step 1
Corporate governance in the business point of view refers to the system of rules, practices, plans and regulations to be followed by everyone in the organization.
Governance ensures that the employees or people working in organization need to follow the regulation by which(shareholders, employees, managers, customers and suppliers) will be protected.
When coming to make profits for share holders governance is helpful to make a decision which is more transparent in this globalization era.
BENEFITS OF GOVERNANCE:
- Governance can minimize the wastage, corruption, risk, mismanagement.
- It helps Alot in making a strong brand reputation.
- Companies becomes more resilient when they follow governance.
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