providing healthy food lunch boxes to school children what do you suggest about their product attributes/benefits, what should be the pricing strategy, its placement strategy and selling strategy and promotional channels suggest them possible marketing mix strategy
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
A company is starting a business of providing healthy food lunch boxes to school children what do you suggest about their product attributes/benefits, what should be the pricing strategy, its placement strategy and selling strategy and promotional channels suggest them possible marketing mix strategy
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