Proposition 13, a measure to limit the amount of money the state and local governments could demand in property taxes, was the brainchild of Howard Jarvis, a tough retired businessman. He appealed to ordinary people like himself to throw off the yoke of government extravagance and limit taxes through the initiative process. was a populist campaign, organized on a grassroots level. It reflected how the people were tired of their growing tax burden and business as usual in Sacramento. a measure that would reduce property taxes for 99 per cent of the people but raise the taxes on those in the top 1 per cent. carried to success by cooperation among a sophisticated and experienced collection of political analysts, campaign managers, and real estate interests fronted by Howard Jarvis and his faux populist rhetoric.

Proposition 13, a measure to limit the amount of money the state and local governments could demand in property taxes, was the brainchild of Howard Jarvis, a tough retired businessman. He appealed to ordinary people like himself to throw off the yoke of government extravagance and limit taxes through the initiative process. was a populist campaign, organized on a grassroots level. It reflected how the people were tired of their growing tax burden and business as usual in Sacramento. a measure that would reduce property taxes for 99 per cent of the people but raise the taxes on those in the top 1 per cent. carried to success by cooperation among a sophisticated and experienced collection of political analysts, campaign managers, and real estate interests fronted by Howard Jarvis and his faux populist rhetoric.