Power Plus is an Electronics Company. Its strategy is to constantly monitor the market and survey customers to get their opinions about its machine, to better satisfy their needs, which in turn will enhance the company's profitability. At the same time, their management believe that the company needs to take care of the needs of all stakeholders. So, they ensure that the washing machine is made of environment friendly biodegradable composite materials. Employees well treatment is high management priority. Additionally, they help with charitable causes, such as building schools, in the markets they serve. What marketing concept does Power Plus use:
Power Plus is an Electronics Company. Its strategy is to constantly monitor the market and survey customers to get their opinions about its machine, to better satisfy their needs, which in turn will enhance the company's profitability. At the same time, their management believe that the company needs to take care of the needs of all stakeholders. So, they ensure that the washing machine is made of environment friendly biodegradable composite materials. Employees well treatment is high management priority. Additionally, they help with charitable causes, such as building schools, in the markets they serve. What marketing concept does Power Plus use:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Quèstion 1
Power Plus is an Electronics Company. Its strategy is to constantly monitor the market and
survey customers to get their opinions about its machine, to better satisfy their needs,
which in turn will enhance the company's profitability. At the same time, their management
believe that the company needs to take care of the needs of all stakeholders. So, they
ensure that the washing machine is made of environment friendly biodegradable composite
materials. Employees well treatment is high management priority. Additionally, they help
with charitable causes, such as building schools, in the markets they serve. What marketing
concept does Power Plus use:
O A. b. Product Concept
O B. C. Marketing Concept
O C. a. Production Concept
O D. Societal Marketing Concept
DELL
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