Please submit your Excel file and highlight your answers in color.Brief CaseHas Gold Lost its Luster?In 2011, when the Gallup organization polled investors, 34% rated gold the best long-term investment.However, in April of 2013 Gallup surveyed a random sample of U.S. adults. Respondents were asked toselect the best long-term investment from a list of possibilities. Only 241 of the 1005 respondents chosegold as the best long-term investment. With 95% confidence, compute the margin of error of the sample proportion. Compute and describe a 95% confidence interval in the context of the case. Do you think opinions about the value of gold as a long-term investment have really changedfrom the old 34% favorable rate, or do you think this is a sample variability? Explain your answerusing the calculated statistics. Suppose the Gallup organization wants to offer a new investment option and wants to estimate,to within 5%, the proportion of customers who are likely to make this new investment with 95%confidence. How large a sample do they need?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Please submit your Excel file and highlight your answers in color.
Brief Case
Has Gold Lost its Luster?
In 2011, when the Gallup organization polled investors, 34% rated gold the best long-term investment.
However, in April of 2013 Gallup surveyed a random sample of U.S. adults. Respondents were asked to
select the best long-term investment from a list of possibilities. Only 241 of the 1005 respondents chose
gold as the best long-term investment.
 With 95% confidence, compute the margin of error of the sample proportion.
 Compute and describe a 95% confidence interval in the context of the case.
 Do you think opinions about the value of gold as a long-term investment have really changed
from the old 34% favorable rate, or do you think this is a sample variability? Explain your answer
using the calculated statistics.
 Suppose the Gallup organization wants to offer a new investment option and wants to estimate,
to within 5%, the proportion of customers who are likely to make this new investment with 95%
confidence. How large a sample do they need?
 
 
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