PLEASE SHOW HOW TO DO THIS WITH EXCEL. Construct and solve a linear optimization model that defies the supply chain strategy that meets the demand of each retail outlet at minimum total shipping cost.
PLEASE SHOW HOW TO DO THIS WITH EXCEL. Construct and solve a linear optimization model that defies the supply chain strategy that meets the demand of each retail outlet at minimum total shipping cost.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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PLEASE SHOW HOW TO DO THIS WITH EXCEL.
Construct and solve a linear optimization model that defies the supply chain strategy that meets the demand of each retail outlet at minimum total shipping cost.
![### Shipping Costs and Supply Chain Analysis
#### Shipping Costs ($ per bracelet) - Plant to Warehouse
| Plant | Davenport | Cincinnati | Supply (number of bracelets) |
|--------------|-----------|------------|------------------------------|
| Denver | $2.00 | $3.00 | 700 |
| Jacksonville | $3.00 | $1.00 | 400 |
In this table, we see the costs associated with shipping bracelets from two plants (Denver and Jacksonville) to two warehouses (Davenport and Cincinnati). The shipping cost per bracelet from Denver to Davenport is $2.00, while to Cincinnati, it’s $3.00. Jacksonville's costs are $3.00 to Davenport and $1.00 to Cincinnati. Denver can supply 700 bracelets, and Jacksonville can supply 400 bracelets.
#### Shipping Costs ($ per bracelet) - Warehouse to Retail Outlet
| Warehouse | Chicago | Orlando | Houston | Little Rock |
|-------------|---------|---------|---------|-------------|
| Davenport | $3.00 | $7.00 | $4.00 | $7.00 |
| Cincinnati | $5.00 | $5.00 | $7.00 | $6.00 |
This table displays the costs of shipping bracelets from two warehouses (Davenport and Cincinnati) to four retail outlets: Chicago, Orlando, Houston, and Little Rock. From Davenport, the shipping costs are $3.00 to Chicago, $7.00 to Orlando, $4.00 to Houston, and $7.00 to Little Rock. From Cincinnati, the costs are $5.00 to both Chicago and Orlando, $7.00 to Houston, and $6.00 to Little Rock.
#### Demand (number of bracelets)
- Chicago: 200
- Orlando: 150
- Houston: 350
- Little Rock: 300
This section provides the demand in number of bracelets needed at each retail outlet. Chicago requires 200 bracelets, Orlando needs 150, Houston demands 350, and Little Rock requires 300 bracelets.
This analysis helps in understanding the distribution costs and logistics, allowing for strategic planning in supply chain management.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F78a4b551-5048-4c5d-9abd-e95b71e4d3a2%2F528ae562-3875-4e18-8b10-4af4571bb35f%2Fzfc6eai_processed.jpeg&w=3840&q=75)
Transcribed Image Text:### Shipping Costs and Supply Chain Analysis
#### Shipping Costs ($ per bracelet) - Plant to Warehouse
| Plant | Davenport | Cincinnati | Supply (number of bracelets) |
|--------------|-----------|------------|------------------------------|
| Denver | $2.00 | $3.00 | 700 |
| Jacksonville | $3.00 | $1.00 | 400 |
In this table, we see the costs associated with shipping bracelets from two plants (Denver and Jacksonville) to two warehouses (Davenport and Cincinnati). The shipping cost per bracelet from Denver to Davenport is $2.00, while to Cincinnati, it’s $3.00. Jacksonville's costs are $3.00 to Davenport and $1.00 to Cincinnati. Denver can supply 700 bracelets, and Jacksonville can supply 400 bracelets.
#### Shipping Costs ($ per bracelet) - Warehouse to Retail Outlet
| Warehouse | Chicago | Orlando | Houston | Little Rock |
|-------------|---------|---------|---------|-------------|
| Davenport | $3.00 | $7.00 | $4.00 | $7.00 |
| Cincinnati | $5.00 | $5.00 | $7.00 | $6.00 |
This table displays the costs of shipping bracelets from two warehouses (Davenport and Cincinnati) to four retail outlets: Chicago, Orlando, Houston, and Little Rock. From Davenport, the shipping costs are $3.00 to Chicago, $7.00 to Orlando, $4.00 to Houston, and $7.00 to Little Rock. From Cincinnati, the costs are $5.00 to both Chicago and Orlando, $7.00 to Houston, and $6.00 to Little Rock.
#### Demand (number of bracelets)
- Chicago: 200
- Orlando: 150
- Houston: 350
- Little Rock: 300
This section provides the demand in number of bracelets needed at each retail outlet. Chicago requires 200 bracelets, Orlando needs 150, Houston demands 350, and Little Rock requires 300 bracelets.
This analysis helps in understanding the distribution costs and logistics, allowing for strategic planning in supply chain management.
![**Fitness Bracelet Distribution**
Orion Fitness produces bracelets with an embedded chip that tracks its wearer’s activities. Orion has plants in Denver and Jacksonville. Bracelets produced at either plant may be shipped to either of the firm’s two regional warehouses, which are located in Davenport and Cincinnati. These regional warehouses subsequently supply retail outlets in Chicago, Orlando, Houston, and Little Rock. The file Orion contains data on each plant’s supply (number of bracelets), each retail outlet’s demand (number of bracelets), and the shipping costs (per bracelet) for the shipping channels.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F78a4b551-5048-4c5d-9abd-e95b71e4d3a2%2F528ae562-3875-4e18-8b10-4af4571bb35f%2Fk49gkgm_processed.jpeg&w=3840&q=75)
Transcribed Image Text:**Fitness Bracelet Distribution**
Orion Fitness produces bracelets with an embedded chip that tracks its wearer’s activities. Orion has plants in Denver and Jacksonville. Bracelets produced at either plant may be shipped to either of the firm’s two regional warehouses, which are located in Davenport and Cincinnati. These regional warehouses subsequently supply retail outlets in Chicago, Orlando, Houston, and Little Rock. The file Orion contains data on each plant’s supply (number of bracelets), each retail outlet’s demand (number of bracelets), and the shipping costs (per bracelet) for the shipping channels.
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