Please read the case below. Smyrna University is a private university which is based in İzmir. Smyrna University has gained an excellent reputation for its post-graduate courses, and thus the University has attracted a large number of students who are interested in postgraduate studies and located in Southern and North-Western parts of Turkey. The fees paid by these students make an important contribution to the University’s annual budgeted income. To support the recruitment of students from North-Western and Southern Turkey, the University has established a small department to promote its courses and to liaise with education institutions in Southern and North-Western cities. However, this year there has been a noticeable reduction in the number of applications from Southern and North-Western parts of Turkey. The University authorities are unsure if this is because of the global economic downturn, or if there are other factors causing this reduction. They have decided to conduct research to investigate how studying at Smyrna University is now perceived by potential students and by key groups of opinion formers, such as education bodies and major employers. It is commissioned quantitative research to be carried out in 2 cities (Antalya and İstanbul) and, which have until now, represented the largest markets for the University. Your research company, which has offices in each target city, has won the contract for the project. The University has given a deadline of 3 months for the completion and reporting of the research. According to the information given, Define the problem Develop Research questions of the study Generate Hypotheses Decide on a research design and give the reason why you have selected so