Answered: You are the VP, Advertising for “Yo’…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Question

You are the VP, Advertising for “Yo’ Mama” brand, a fashion label that caters to the young, trendy crowd with an urban, hip-hop image. While your customer base has traditionally been largely African-American, you have recognized a tremendous influx of Hispanic consumers into your market. You are preparing for next week’s annual budget meetings and you have decided to recommend an Hispanic-focused advertising campaign if the average monthly per store sales to Hispanic customers are at least the same as the average monthly per store sales to African-American customers in a sample of typical stores (sales data given below). Using an alpha of .05 and the 5-step hypothesis testing process, what will you recommend? Hint: Think about how many data points you actually have.

Store
Average Sales to
Average Sales to
ID#
Hispanics
African-Americans
1
$24,200
$ N/A
2
17,800
17,000
3
19,200
10,800
4
13,100
19,200
28,300
N/A
6
18,200
16,700
7
15,500
18,500
8
6,300
27,100
12,700
29,300
10
N/A
32,000
11
14,600
23,500
12
12,000
17,300
13
18,900
11,400
14
10,100
13,500
15
11,700
25,000

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