Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
Related questions
Question
100%
Please rank the websites in order of total number of click-throughs from lowest to highest.
Transcribed Image Text:Website
A
B
C
D
E
Total Views
11,924
9,288
7,825
10,034
13,541
Percentage of views converted to click-throughs
You are reviewing your current online advertising and want to know which website produces the highest number of click-throughs.
15.97%
17.74%
17.21%
14.98%
16.88%
Expert Solution
Step 1: Introduction
We can determine the number of clicks-throughs using the formula below:
Number of click throughs = Total views x % of views converted to click throughs
Then we can rank the websites based on the number of click throughs with Rank 1 going to the firm with the lowest number of click throughs
Step by step
Solved in 3 steps with 3 images
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