Please no written by hand Lyft's Business Strategy Proposal What is Lyft's most important strategic issue, and why is this important? What is the recommended business-level strategy for Lyft, and how can this address the most important strategic issue discussed above? How can it be implemented within the company (e.g., estimated costs, necessary changes, etc.) How can this implementation impact Lyft's future (e.g., increase market share or profit, reduce further loss, regain competitive advantage, etc.) **Include the resources' links.

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