If Costco can’t find enough land in a particular location tobuild its usual store format, should it leverage the Costcobrand name anyway and build something smaller, suchas conventional department stores or grocery stores, inthese areas? Why or why not?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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If Costco can’t find enough land in a particular location to
build its usual store format, should it leverage the Costco
brand name anyway and build something smaller, such
as conventional department stores or grocery stores, in
these areas? Why or why not?

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