Answered: Please create marketing strategies for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Please create marketing strategies for Snap and Sketch

adie conting
.
returns.
Decision Making: In partnership, partners are the main administrators of the
business and all of them are in the business with the same objective, so it easy
PRODUCTS AND SERVICES
"Snap and sketch" are offering these services/products:
SERVICE
Live sketching
Instax Photo Capturing
per sin uppare very was provenen
Disadvantages
●
III. Products and Services
DESCRIPTION
We are offering live sketching
that usually took an hour or
more as the artist manually
draw the subject or the clients.
We are also offering service
using instax when taking
pictures of our clients. The
price ranges in the number
shots and copies. The
images/pictures have all and
one same size.
OUTPUT/PRODUCTS
Options:
8 x 12 (A4 size) Canvass Size
12 x 16 (A3 size) Canvass Size
16 x 24 (A2 size) Canvass Size
24 x 32 (A1 size) Canvass Size
Options:
COMPETITIVE ADVANTAGES OR DISADVANTAGES
Advantages:
• Unique service of live sketching and instax pictures
●
Simple and understandable options and set to choose from
Customers can also choose and create their own set
Fast as instax can print out photos easily
10 shots, 5 photos
20 shots, 10 photos
30 shots, 15 photos
40 shots, 20 photos
50 shots, 25 photos
• Sketching may take time
●
Still new and have many giant companies as competitors
Instax photos being offered have one size only
May not cater photos for graduation and other events as instax produce small-
sized pictures

Transcribed Image Text:s from the Internet can contain viruses. Unless you need to edit, it's safer to stay in Protected view. COMPANY DESCRIPTION Our business is named "Snap and Sketch" as we primarily do take photos and do live sketch or drawing. We are offering affordable services to our clients, such as taking photos of them using instax and sketching them live so it's a fun experience, especially with friends, families and colleagues. II. General Company Description Snap and Sketch" is distinguished by its creative approach, affordability, dedication, quality focus, brand-building strategy, customer-centric mindset, market visibility goals, and a heartfelt philosophy of creating lasting memories. These strengths and competencies collectively position the company as a unique and customer-oriented player in the world of photography and live sketching. MISSION, GOALS AND OBJECTIVES AND BUSINESS PHILISOPHY Mission: To offer fun experience and capture the memories of our clients, by taking quality pictures them and live sketching. We do this through dedication, inspiration and love Goals and objectives: ● To encourage people to embrace fun of pictures and sketches • To offer high quality service and output to make the customers satisfied To be the most preferred brand when it comes to live sketching and taking pictures ● • To develop positive brand image and earn the trust of the public • To provide fun experience and satisfactory products to our clients ● To increase brand awareness and to be known in the market Philosophy: To be part of people's memories- one picture, one sketch and one group of people at a time. TARGET MARKET "Snap and Sketch" is open to all kinds of people, but we also specifically targeting teenagers and young adults. For teenagers, ages between 13-17 who love to take pictures with their friends and classmates, and also love sketches or drawings. While on young adults, those are colleges and working people, ages between 18 to 25, as they are also fan of pictures and appreciate more the essence of aesthetics, such as the sketching and drawings. And since we target these people, our marketing collaterals and programs are more focused on them, especially the

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