Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Please create "emerging negative issues of tourism and hospitality market" of Indonesia, Vietnam and India.
Sample in the photo attached

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Emerging Tourism and Hospitality Markets
The seventh major tourism and hospitality issue refers to emerging tourism and
hospitality markets. China and India are the two emerging tourism and hospitality
markets in the near future. These two countries account for about one-third of the
world's population. Each country's economy is exploding and a greater segment of the
population is anxious to travel. Both countries are emerging as important receiving
and generating countries for tourism and hospitality (Edgell, 2008). Russia could also
become a country generating and receiving tourists in the future.
In terms of arrivals and tourist receipts, Europe continues to account for one-
half of the world's tourism and hospitality market. Asia and the Pacific have been the
fastest-growing regional market, surpassing the Americas (Edgell, 2008). The Americas
will still be strong, insofar as international tourist receipts are concerned, largely due
to the combined influences of the United States, Canada, and Mexico. In terms of
major generating and receiving countries, the United States and much of Europe will
continue to produce millions of tourists every year (Edgell, 2008).
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