Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer all three question only. otherwise pleaes dont even attempt, thanks.

Transcribed Image Text:5. "Sleep time" is a business that requires timber and other raw materials from the
primary sector. They add value to it with machinery, technology and labour to
produce output.
"Sleep time" is a part of what type of market?
A. Resource market
B. Industrial market
C. Consumer market
D. Intermediate market
6. A producer currently sells direct to its customers.
Which of the following actions will allow the producer to reduce the number of
individual orders handled but still maintain overall volume sales?
A. Creating a website for online ordering
B. Using an intermediary to sell their products
C. Installing a new inventory monitoring system
D. Contracting a trucking company to deliver products
7. Which of the following is a characteristic of ethnocentric staffing?
A. Hiring the best person for the position regardless of location
B. Hiring staff from the country of parent company
C. Hiring staff from the country of the host
D. Global staffing
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