[pizza] Italian Gator and Midtown Pizza are long-time rivals. Midtown is repricing their pizza and is using parity pricing. Using these multi- attribute data, what should Midtown Pizza change their price to if Italian Gator sells one slice for $5? Time Temperature Taste $3.75 O $5.00 O $4.00 O $3.50 O $4.50 Italian Gator 5 10 7 Midtown Pizza 3 4 9 Importance 6 7 10

[pizza] Italian Gator and Midtown Pizza are long-time rivals. Midtown is repricing their pizza and is using parity pricing. Using these multi- attribute data, what should Midtown Pizza change their price to if Italian Gator sells one slice for $5? Time Temperature Taste $3.75 O $5.00 O $4.00 O $3.50 O $4.50 Italian Gator 5 10 7 Midtown Pizza 3 4 9 Importance 6 7 10

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter23: Managing Vertical Relationships

Section: Chapter Questions

Problem 1MC

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Question

Quest
[pizza] Italian Gator and Midtown Pizza are long-time rivals. Midtown is repricing their pizza and is
using parity pricing. Using these multi- attribute data, what should Midtown Pizza change their price
to if Italian Gator sells one slice for $5?
Time
Temperature
Taste
$3.75
$5.00
O $4.00
$3.50
$4.50
Italian
Gator
5
10
7
Midtown
Pizza
3
4
9
Importance
6
7
10.

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