2.19. Standard setting. Suppose Apple and Samsung are in the process of negotiating a common standard for a new 3D camera tech- nology they plan to introduce in the next generation of smartphones. Apple has a preference for standard A, whereas Samsung has a pref- erence for standard S. However, both recognize that multiple stan- dards are a worse outcome for all. Specifically, Apple gets 240 if it selects A and Samsung does so too, but only 20 if Samsung does not adopt A. If Apple adopts standard S and Samsung does so too, then Apple gets a payoff of 190. If, however, Samsung chooses A then Ap- ple gets zero. For Samsung, the situation looks similar: If Samsung

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Chapter1: Making Economics Decisions
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2.19. Standard setting. Suppose Apple and Samsung are in the
process of negotiating a common standard for a new 3D camera tech-
nology they plan to introduce in the next generation of smartphones.
Apple has a preference for standard A, whereas Samsung has a pref-
erence for standard S. However, both recognize that multiple stan-
dards are a worse outcome for all. Specifically, Apple gets 240 if it
selects A and Samsung does so too, but only 20 if Samsung does not
adopt A. If Apple adopts standard S and Samsung does so too, then
Apple gets a payoff of 190. If, however, Samsung chooses A then Ap-
ple gets zero. For Samsung, the situation looks similar: If Samsung
chooses standard S and Apple does the same then Samsung gets 210,
but if Apple chooses A the Samsung's payoff is only 30. If Samsung
opts for standard A and Apple does so too then Samsung gets a pay-
off of 110, whereas if Apple chooses standard S then Samsung gets a
payoff of zero.
(a) Suppose that both Apple and Samsung simultaneously
choose A or S. Depict the game played by the two tech
firms in matrix form.
(b) Does either of the players have a dominant strategy in this
game?
(c) What would you expect the outcome of a game like this to
be? (Note: this is an open question.)
Transcribed Image Text:2.19. Standard setting. Suppose Apple and Samsung are in the process of negotiating a common standard for a new 3D camera tech- nology they plan to introduce in the next generation of smartphones. Apple has a preference for standard A, whereas Samsung has a pref- erence for standard S. However, both recognize that multiple stan- dards are a worse outcome for all. Specifically, Apple gets 240 if it selects A and Samsung does so too, but only 20 if Samsung does not adopt A. If Apple adopts standard S and Samsung does so too, then Apple gets a payoff of 190. If, however, Samsung chooses A then Ap- ple gets zero. For Samsung, the situation looks similar: If Samsung chooses standard S and Apple does the same then Samsung gets 210, but if Apple chooses A the Samsung's payoff is only 30. If Samsung opts for standard A and Apple does so too then Samsung gets a pay- off of 110, whereas if Apple chooses standard S then Samsung gets a payoff of zero. (a) Suppose that both Apple and Samsung simultaneously choose A or S. Depict the game played by the two tech firms in matrix form. (b) Does either of the players have a dominant strategy in this game? (c) What would you expect the outcome of a game like this to be? (Note: this is an open question.)
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