Pettigrew and Whipp (1991), in Managing change for competitive success, studied strategic change at four companies – Jaguar cars, Longman Publishing, Hill Samuel merchant bank and prudential life assurance and concluded that there were five interrelated factors in the successful management of strategic change in organizations. Discuss these five factors

Pettigrew and Whipp (1991), in Managing change for competitive success, studied strategic change at four companies – Jaguar cars, Longman Publishing, Hill Samuel merchant bank and prudential life assurance and concluded that there were five interrelated factors in the successful management of strategic change in organizations. Discuss these five factors

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter8: Strategy Formulation And Execution

Section: Chapter Questions

Problem 1SGB

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