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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

P.l.e.a.s.e. .h.e.l.p. .m.e. .m.a.k.e. .a. .r.e.c.o.m.m.e.n.d.a.t.i.o.n. .f.o.r. .M.c.D.o.n.a.l.d.s.. .b.a.s.e.d. .i.n. .t.h.e. .P.h.i.l.i.p.p.i.n.e.s.,. .r.e.c.o.m.m.e.n.t.i.o.n. .f.o.r. .t.h.e. .f.o.l.l.o.w.i.n.g. .g.i.v.e. .a.t.l.e.a.s.t. .3. e.a.c.h. .o.f. .t.h.e. .f.o.l.l.o.w.i.n.g.

P.r.i.c.i.n.g. .S.t.r.a.t.e.g.i.e.s
P.r.o.m.o.t.i.o.n.a.l. .A.c.t.i.v.i.t.i.e.s.
C.u.s.t.o.m.e.r. .S.e.r.v.i.c.e.s. .I.n.i.t.i.a.t.i.v.e.s
L.o.y.a.l.t.y. .P.r.o.g.r.a.m.
L.o.c.a.l. .M.e.n.u. .A.d.a.p.t.a.t.i.o.n
O.p.e.r.a.t.i.o.n.a.l. .E.f.f.i.c.i.e.n.c.y
S.u.p.p.l.y. .C.h.a.i.n. .M.a.n.a.g.e.m.e.n.t
D.i.g.i.t.a.l. .p.r.e.s.e.n.c.e
C.o.m.m.u.n.i.t.y. .e.n.g.a.g.e.m.e.n.t.
B.r.a.n.d.i.n.g. .a.n.d. .M.a.r.k.e.t.i.n.g.
M.e.n.u. .O.f.f.e.r.i.n.g.s

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