Over the past several years, Apple has landed in the top 10 of the largest companies in the wor based on market capitalization. As marketers, we want to know why this is the case - how do t do it? This week, you get to debate whether or not the 4 Ps are relevant to Apple's success. Let's brea

Over the past several years, Apple has landed in the top 10 of the largest companies in the wor based on market capitalization. As marketers, we want to know why this is the case - how do t do it? This week, you get to debate whether or not the 4 Ps are relevant to Apple's success. Let's brea

MIS

9th Edition

ISBN:9781337681919

Author:BIDGOLI

Publisher:BIDGOLI

Chapter8: E-commerce

Section: Chapter Questions

Problem 4P

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Concept explainers

Services

A service is a work that is performed by one person or group of people to benefit others. We state that the services are the solution, technique, or tool of our problems. For example, customer service is a department within a company that helps the customer by solving their issues, which in general are company-related questions. In terms of computers, there are lots of software which give a lot of information. In a computer system, service is in the form of software that performs an automated task, accepts data requests sent from other software and responds to hardware events. These services are loaded automatically in the user's operating system and run in the background without any interaction with the user. For example, Microsoft Windows provides many services that are loaded to accomplish different functions. They optimize the file system, communicate with different devices on the local network.

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Over the past several years, Apple has landed in the top 10 of the largest companies in the world
based on market capitalization. As marketers, we want to know why this is the case how do they
do it?
This week, you get to debate whether or not the 4 Ps are relevant to Apple's success. Let's break
it down:

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