Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Outline the purpose of preparing the ‘Marketing Plan.’
Expert Solution
Introduction
Marketing is to exchange value with customers. It is the activity which firm takes up to build customers. It includes branding, segmentation, advertising, etc.
A marketing plan is the step by step procedure drawn to achieve the marketing goals. It is the first step for performing any marketing activity. Mostly senior marketing executives draws up such a marketing plan. It takes experience, industry knowledge and technical expertise to draw an efficient marketing plan.
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