Oranges are grown, picked, and then processed and pack-aged at distribution centers in Tampa, Miami, and Fresno. These centers supply oranges to markets in New York,Philadelphia, Chicago, and Boston. The following tableshows the shipping costs per truckload ($100s), supply,and demand: Because of an agreement between distributors, ship-ments are prohibited from Miami to Chicago. Solve this problem. to Newfrom York Philadelphia Chicago Boston SupplyTampa $ 9 $14 $12 $17 300Miami 11 10 6 10 200Fresno 12 8 15 7 250Demand 160 210 130 180

Oranges are grown, picked, and then processed and pack-aged at distribution centers in Tampa, Miami, and Fresno. These centers supply oranges to markets in New York,Philadelphia, Chicago, and Boston. The following tableshows the shipping costs per truckload ($100s), supply,and demand: Because of an agreement between distributors, ship-ments are prohibited from Miami to Chicago. Solve this problem. to Newfrom York Philadelphia Chicago Boston SupplyTampa $ 9 $14 $12 $17 300Miami 11 10 6 10 200Fresno 12 8 15 7 250Demand 160 210 130 180

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 2VC

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Concept explainers

Optimization Models

Optimization models are mathematical models that help organizations determine the best way to allocate scarce resources to achieve specific objectives. These models can be used to solve a wide variety of problems, from finding the most efficient route for a delivery truck to determining the optimal mix of products to stock in a store.

Question

Oranges are grown, picked, and then processed and pack-
aged at distribution centers in Tampa, Miami, and Fresno.

These centers supply oranges to markets in New York,
Philadelphia, Chicago, and Boston. The following table
shows the shipping costs per truckload ($100s), supply,
and demand:

Because of an agreement between distributors, ship-
ments are prohibited from Miami to Chicago. Solve this

problem.

New
from York Philadelphia Chicago Boston Supply
Tampa $ 9 $14 $12 $17 300
Miami 11 10 6 10 200
Fresno 12 8 15 7 250
Demand 160 210 130 180

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