One technological product in the gaming industry is the Playstation, which can be replaced with Xbox. This is an example of Select one: a. Substitution b. Market change c. Complementary technology d. Technological Innovation     In the business of music-playing devices, those people still playing cassettes on their stereos would be considered as   Select one: a. Innovators b. Laggards c. Late Majority d. Early adopters

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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This type of technology includes new materials, such as those in new ceramic composites.


 

Select one:
a. Information Technology
b. Biological-based Technology
c. Medical Technology
d. Mechanically-based Technology
 
 
One technological product in the gaming industry is the Playstation, which can be replaced with Xbox. This is an example of
Select one:
a. Substitution
b. Market change
c. Complementary technology
d. Technological Innovation
 
 

In the business of music-playing devices, those people still playing cassettes on their stereos would be considered as


 

Select one:
a. Innovators
b. Laggards
c. Late Majority
d. Early adopters
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