One approach to entering foreign markets is through "anchor bottlers. " They are large, committed, and experienced bottling outfits. This can be effective because, (May be 1 or more for the answer) in some countries, people in different provinces speak different languages (or dialects). An Anchor bottler will already be operating in these provinces and already have (probably local) employees who function effectively. it requires lower amounts of investment for the CP. lets the CP enter a large country with far fewer people to directly manage. lets the CP focus on marketing while their parnter focuses on operations.

Expanding into foreign markets is a complex process that requires careful consideration of various…

Answered: One approach to entering foreign…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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One approach to entering foreign markets is through "anchor bottlers. " They are large, committed, and experienced bottling outfits. This can be effective because, (May be 1 or more for the answer)

		in some countries, people in different provinces speak different languages (or dialects). An Anchor bottler will already be operating in these provinces and already have (probably local) employees who function effectively.
		it requires lower amounts of investment for the CP.
		lets the CP enter a large country with far fewer people to directly manage.
		lets the CP focus on marketing while their parnter focuses on operations.