Of the seven needs assessment is interviews more efficient than surveys? why?

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Of the seven needs assessment is interviews more efficient than surveys? why?

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An assessment of needs is a tool used by an entity to evaluate what it needs to do to strengthen its present state. More specifically, the method outlines what procedures a workplace should prioritize, enhance, or provide more resources to help it meet its current requirements.

For instance, consider a business working to understand who its rivals are to make adjustments and present their customers with a more attractive product. A needs assessment will help the company find out what their product needs are, how they can enhance it, and how to market it to their audience effectively.

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