O a. value delivery network O b. demand chain Oc channel of distribution O d. supply chain all of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 18
Adidas manages a huge number of people within the company plus thousands of suppliers, resellers, and marketing firms that work together to establish the line's "unite all originals" positioning. Adidas is participating in a
O a. value delivery network
Ob demand chain
Oc. channel of distribution
O d. supply chain
O e. all of the above
hp
144
&
96
3.
4
5.
E.
00
%24
Transcribed Image Text:A Moving to another question will save this response. Question 18 Adidas manages a huge number of people within the company plus thousands of suppliers, resellers, and marketing firms that work together to establish the line's "unite all originals" positioning. Adidas is participating in a O a. value delivery network Ob demand chain Oc. channel of distribution O d. supply chain O e. all of the above hp 144 & 96 3. 4 5. E. 00 %24
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