Nissan top brass blame poor execution and management for a range of problems—from a costly recall to poor sales in Russia Nissan has put electric vehicles at the center of its push into green cars, plowing some €4 billion into its Leaf electric-car project. But sales of the Leaf have been poor, and rivals including Toyota Motor Corp. 7203.TO -2.25% insist the technology itself is a non-starter.
Nissan top brass blame poor execution and management for a range of problems—from a costly recall to poor sales in Russia Nissan has put electric vehicles at the center of its push into green cars, plowing some €4 billion into its Leaf electric-car project. But sales of the Leaf have been poor, and rivals including Toyota Motor Corp. 7203.TO -2.25% insist the technology itself is a non-starter.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Nissan top brass blame poor execution and management for a range of problems—from a costly recall to poor sales in Russia Nissan has put electric vehicles at the center of its push into green cars, plowing some €4 billion into its Leaf electric-car project. But sales of the Leaf have been poor, and rivals including Toyota Motor Corp. 7203.TO -2.25% insist the technology itself is a non-starter.
The case mentions the failure of what value chain element in Russia?
outbound logistics
operations
sales & marketing
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
Recommended textbooks for you
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON