Nissan top brass blame poor execution and management for a range of problems—from a costly recall to poor sales in Russia Nissan has put electric vehicles at the center of its push into green cars, plowing some €4 billion into its Leaf electric-car project. But sales of the Leaf have been poor, and rivals including Toyota Motor Corp. 7203.TO -2.25% insist the technology itself is a non-starter.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Nissan top brass blame poor execution and management for a range of problems—from a costly recall to poor sales in Russia Nissan has put electric vehicles at the center of its push into green cars, plowing some €4 billion into its Leaf electric-car project. But sales of the Leaf have been poor, and rivals including Toyota Motor Corp. 7203.TO -2.25% insist the technology itself is a non-starter.

The case mentions the failure of what value chain element in Russia?


outbound logistics


operations


sales & marketing

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