Net Operating Sales Average Operating Assets ROI Income ? $2,500,000 $2,600,000 $2,700,000 $2,800,000 $2,900,000 $3,000,000 $475,000 2$ $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 24 24
Cost-Volume-Profit Analysis and
Posters.com is a small Internet retailer of high-quality posters. The company has $1,000,000 in operating assets and fixed expenses of $150,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $3,000,000 per year. The company’s contribution margin ratio is 25%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 25 cents.
Required:
1. Complete the following table showing the relation between sales and return on investment (ROT).
2. What happens to the company’s return on investment (ROD as sales increase? Explain.
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